Helping Parents Guide Their Student-Athletes

Protect Your Athlete'sNIL Future

The essential resource for parents navigating Name, Image, and Likeness opportunities—ensuring your student-athlete makes informed, compliant, and financially sound decisions.

8M+
High School & College Athletes Eligible for NIL
(554K+ NCAA + 7.6M High School)
$2.5B
NIL Market Size (2025)
31
States with NIL Laws
High school athletes training

High School Athletes Now Eligible

Youth football practice

Building Brands Early

For Parents

Why This Resource Matters for Your Family

NIL opportunities can be life-changing, but they come with complex legal, financial, and compliance challenges. As a parent, you play a crucial role in helping your student-athlete navigate these decisions safely.

Protect Eligibility

Understand state-specific NIL laws, NCAA rules, and school policies to ensure your athlete doesn't inadvertently violate compliance requirements that could jeopardize their eligibility.

Financial Education

Help your student-athlete understand taxes, contract terms, payment structures, and long-term financial planning. Learn how to evaluate deals and avoid exploitative agreements.

Make Informed Decisions

Access tools to compare deal offers, check compliance, and calculate potential earnings. Empower your family to make strategic decisions that align with your athlete's goals and values.

Getting Started

Your Family's NIL Roadmap

Follow these essential steps to prepare your student-athlete for NIL opportunities while protecting their interests.

Quick Start Checklist0/6
Follow these essential steps to guide your student-athlete through NIL opportunities. Track your progress as you learn!

Understand Your State's NIL Laws

Review the specific regulations that apply to your athlete's state and school to ensure compliance.

Estimate Your Athlete's Earning Potential

Use our calculator to understand realistic NIL income based on social media metrics and engagement.

Learn About NIL Compliance

Review critical compliance questions to protect your athlete's eligibility and understand restrictions.

Verify Deal Compliance

Before your athlete signs anything, use our compliance checker to identify potential issues.

Compare Multiple Offers

Evaluate NIL opportunities side-by-side to help your athlete choose the best deals.

Learn from Other Families

See how parent guidance helped other student-athletes navigate NIL successfully.

NIL Basics

What Parents Need to Know About NIL

Name, Image, and Likeness (NIL) rights allow student-athletes to profit from their personal brand while maintaining amateur status. Here's what you need to understand as a parent.

What NIL Allows

Endorsement deals with brands and companies

Paid social media posts and sponsorships

Personal appearances and autograph signings

Selling personal merchandise and memorabilia

Monetizing YouTube, TikTok, and other platforms

Critical Restrictions

Cannot use school logos without permission

Must comply with state-specific NIL laws

Prohibited categories vary by state (gambling, alcohol, etc.)

Must disclose all NIL activities to school compliance office

Cannot accept pay-for-play or recruiting inducements

Common Concerns

Questions Parents Ask

We understand your concerns. Here's how this resource helps address them.

"Will this affect their scholarship?"

NIL deals do not affect athletic scholarships. However, improper deals can jeopardize eligibility. Our Compliance Checker helps you verify every opportunity meets NCAA and state requirements.

"How do we handle taxes?"

NIL income is taxable as self-employment income. Athletes must pay quarterly estimated taxes and may owe 25-30% of earnings. Our resources explain tax obligations and record-keeping requirements.

"How do we know if a deal is legitimate?"

Use our Deal Comparison Tool to evaluate offers and our Contract Checklist to identify red flags. Always consult your school's compliance office before signing any agreement.

"Will NIL distract from academics?"

Time management is crucial. Our Deal Comparison Tool shows time commitments for each opportunity. Help your athlete prioritize academics while building their brand strategically.

Supplemental Income Opportunity

A vetted partnership opportunity to help your athlete earn additional income while promoting products that align with their wellness goals.

Featured Partner Opportunity35% Commission
Culture for Good
A vetted, parent-approved partnership opportunity for student-athletes to earn supplemental income promoting natural wellness products.

What Is Culture for Good?

Culture for Good is a natural wellness company offering high-quality, plant-based supplements designed to support the body's natural healing processes. Their products include energy boosters, digestive enzymes, brain function support, and natural pain relief—all without synthetic fillers or chemicals.

This partnership allows your athlete to earn 35% commission on every sale made through their unique referral link—significantly higher than typical affiliate programs.

Why Parents Approve This Partnership

Natural & Clean

No synthetic chemicals or harmful additives

Athlete-Relevant

Products support recovery, energy, and focus

Exceptional Commission

35% vs. typical 5-15% affiliate rates

Established Company

Real testimonials and clinical studies

How It Works

  1. 1.Your athlete signs up for the Culture for Good referral program and receives a unique tracking link
  2. 2.They share the link on social media, in their content, or with their network
  3. 3.When someone makes a purchase using their link, your athlete earns 35% commission
  4. 4.Commissions are tracked automatically and paid out according to the program terms

⚠️ Important Compliance Reminder

This partnership must be disclosed to your athlete's school compliance office like any other NIL activity. Ensure it complies with your state's NIL laws and doesn't fall into prohibited categories. Always check with your compliance office before proceeding.

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Ready to Guide Your Athlete's NIL Journey?

Start with our compliance checker and state guide to understand the rules that apply to your family.