Estimate your potential NIL earnings based on your social media metrics and engagement. Adjust the sliders to see how different factors impact your market value.
Engagement = (Likes + Comments) ÷ Followers × 100
We use current market rates of $10-50 per 1,000 followers, adjusted based on your engagement rate.
Higher engagement rates (4%+) command premium pricing because they show authentic audience connection.
Monthly and annual estimates assume consistent posting frequency and maintained engagement levels.
These are estimates only. Actual NIL earnings vary significantly based on factors including your sport, school, location, personal brand strength, and negotiation skills.
Sport matters. Football and basketball athletes typically command higher rates due to greater visibility and fan engagement.
Quality over quantity. Brands value authentic engagement and audience alignment more than raw follower counts.
Build relationships. Long-term brand partnerships often provide more value than one-off sponsored posts.
Stay compliant. All NIL activities must comply with NCAA regulations and your school's policies.